Google Trends and Google Correlate As A Reasearch Tool For NGO.

Google Trends ( allows you to compare the popularity of search terms, so for example the chart below informs me that the search term “VPA” has been continuously been a more popular search term than “FLEGT), especially spiking in popularity in 2007.
Finding hot trends of keywords

Google Trends also has a specific section called Google Flu Trends – and although not relevant to my topic of FLEGT-VPA is still a very interesting example about the utility of KeyWord software in general.
Google Flu Trends
Google worked with the American Centres for Disease Control and Prevention and found that there is a correlation between the number of people searching for flu related searches online and the number of people worldwide with recorded flu symptoms. With seasonal flu epidemics causing 250,000 to 500,000 deaths worldwide, early prediction of flu epidemics could help prevention and help change global public health and save many lives worldwide.

Using a certain formula and a history of past trends, Google Flu Trends predicts the Flu Trends for more than 25 countries worldwide and the specific cities within them. You can even view Google Flu Trends on Google Earth – helping to create a real awareness of the potential for a flu outbreak, so the necessary precautions can be taken. Google can now literally save lives!

Google Correlate, ( is another part of Google Trends, enables you to see search terms that are correlated with another search term in a specific region. For example, if you search “losing weight”, you might not be surprised by the correlation with “burn fat”, but surprised with “houses to rent” correlation – helping you to build up a real idea of your target audience’s wide-range of interests. You can also measure the correlation across a time period, or across different states, so you can see the areas where a particular search term is the most popular. For example, I searched the results for “gỗ” in Vietnam, the Vietnamese for Timber, and can see that there is a correlation between gỗ and the following terms.
Finding the correlate trends

Once you have researched enough to create a website, Google AdWords is a simple way to gain publicity. It enables you to create sponsored ads, so that when a Google user searches for a particular phrase, your result appears at the top. You only pay when somebody visits your webpage, which translates as only having to pay when the publicity of your website, and thus organisation increases.

You can also select your budget – however large or small, making the tool a very flexible tool, which can be used to increase the publicity of your webpage. So, if for example I wanted to make a website publicising information about FLEGT-VPA, I could ensure that my webpage came up and got publicity, while only paying for every person that it informed about the FLEGT-VPA process.

Optimizing your communication campaign

These online tools are an excellent way to research a topic and gain a basic grasp of the topic and anything related that you may need to research further. The global network of the internet is continuing to make research easier!

By Florence -Minh Vu


  1. Thanks for sharing this post, it was great reading this article! would like to know more! keep in touch and stay connected! Also Check here
    ShowBox App Free Download

    gbwhatsapp 6.55

    GbWhatsapp Free Download

    Mini Militia Pro Pack

    Best Apk Mods

    Smm Panel

    Just Smm

  2. This comment has been removed by the author.

  3. Great Article. We have shared to amazing Apps known as
    Download YoWhatsapp
    for Android Phone. You can download it for our blog.

  4. great content about google trends. if you need to download new musics then follow the Pandora apk

  5. Below you can see the very popular apps for your Android, Windows devices.
    Vidmate for PC

    Thoptv for PC

    Live nettv for PC

    shareme for PC

  6. Here you can see some of the trending android applications for your windows PC.
    Inshot for PC
    Inshot for Windows
    Inshot for Download for PC

  7. Google trends is a great tool I usually use for my website to do research about FM WhatsApp Apk.

  8. Thanks for sharing this post, it was great reading this article! would like to know more
    paytm tricks

  9. It is an awesome site.. The Design looks great.. Continue working like that!.

    TeaTV for PC

  10. It is an awesome site.. The Design looks great.. Continue working like that!.

    Tubi TV Download for PC

  11. Well, if you have a high budget and looking for the best gaming laptop you have plenty of options to look and there are bunch of things which you need to keep in mind. Tubi TV Download for PC Helpsforpc

  12. "This is really interesting, you are such a great blogger. Visit Royal Digitech for creative and professional website design and Digital Marketing in Sirsa
    and Also get Digital Marketing Course in Sirsa

  13. "Thanks for provide great informatic and looking beautiful blog, really nice required information & the things i never imagined and i would request, wright more blog and blog post like that for us. Thanks you once agian

    Free Classified in India"

  14. Wow, you have beautifully decorated this post. I really appreciate it very much. I thank you wholeheartedly for your good work.Have fun With Call girls and Adult classified in india.

  15. One more thing to say is that an Sfero Döküm online business administration diploma is designed for college students to be able to smoothly proceed to bachelors degree courses. The Ninety credit diploma meets the other bachelor college degree requirements so when you earn your associate of arts in BA online, you will have access to the most recent technologies in such a field. Some reasons why students would like to get their associate degree in business is because they are interested in the field and want to get the general schooling necessary previous to jumping in a bachelor college diploma program. Thx for the tips you really provide as part of your blog.

  16. Thanks for sharing this post, it was great reading this article! would like to know more! keep in touch and stay connected here

  17. This comment has been removed by the author.


Blog CED - En © 2013. All Rights Reserved. Powered by Blogger